Freedom isn't a feeling. It's a framework.
The Owner Freedom Framework™ was built for agency owners who want more than growth. By measuring the four numbers that matter, it shows if your agency can grow profitability, scale sustainably, and run without depending on you.
Here's why traditional accounting falls short for agency owners.
Most accountants track expenses. We track freedom.
Clean books matter. But if all you get from your accountant is a Profit & Loss report, you’re missing the bigger picture.
The real question isn’t “What was our revenue this month?” - it's:
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Does your agency actually fund your lifestyle?
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Are you buying back your time or burning more of it?
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Can your team run the business without you?
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Will the agency grow if you step back?
The Owner Freedom Framework™ was built to answer these questions.
It does this by tracking four numbers that reveal whether your agency is truly scalable, profitable, and owner-independent.
The Four Numbers That Define Agency Freedom
Each one reflects a different dimension of freedom. Together, they give you a clear, measurable score - your Freedom Score™.
Freedom Coverage™
Does your profit fully fund your lifestyle?
This number shows whether your agency is actually producing enough profit to cover the life you want to live - not just keeping the lights on.
Formula
Freedom Coverage™ = Net Operating Profit ÷ Freedom Number
Scoring
<0.7 Foundation
0.7–0.99 Building
1.0–1.5 Secure
1.5 Freedom
Freedom Yield™
How much profit does your agency generate per hour you work?
This number shows whether your time is creating freedom - or trapping you in the business.
Formula
Freedom Yield™ = Net Operating Profit ÷ Owner Hours Worked
Scoring
<$100/hr Foundation
$100–$250/hr Building
$250–$400/hr Secure
$400/hr Freedom
Delegation Coverage Index™
How much of your business is truly off your plate?
This number shows whether your agency depends on you for every task - or if your team can run things without you.
Formula
Delegation Coverage Index™ = (Sum of Task Scores ÷ Total Tasks) × 100
(20 core tasks scored: 0 = owner only, 0.5 = shared, 1 = fully delegated/systemized)
Scoring
<40% Foundation
40–69% Building
70–85% Secure
85%Freedom
Strategic Freedom Index™
Can your agency grow and make big decisions without you?
This number shows whether you're still the bottleneck for strategy - or if your agency can thrive without your constant direction.
Formula
Strategic Freedom Index™ = (Sum of Decision Scores ÷ Total Decisions) × 100
(10–12 strategic decisions scored: 0 = owner only, 0.5 = shared, 1 = fully delegated)
Scoring
<40%Foundation
40–69%Building
70–85%Secure
85%Freedom
Individually, each number tells you something important. Together, they form your Freedom Score™ - and map your agency's next step on the Freedom Ladder™.
The Freedom Ladder™
Freedom isn't built overnight.
It's earned, step by step.
Each KPI in the Owner Freedom Framework™ maps to a rung on the Freedom Ladder™ - a clear way to see where you are today, and what it takes to climb higher.
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Foundation
Your agency keeps the lights on, but you're still carrying it on your back.
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Building
Profit covers your lifestyle, and you're starting to buy back time.
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Secure
The business runs smoothly without your constant involvement.
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Freedom
You've stepped back fully. Growth, profit, and freedom work together - on your terms.
Your Freedom Score™ shows which rung you're on - and the next step in your climb.
Why the Framework works for agency owners.
Turns complex financials into clear, owner-focused insights.
Creates a simple, step-by-step path forward.
Makes progress visible - not just another dusty report.
When I built the Freedom Framework™, the goal was simple: help owners see whether their agency is truly buying back their time and freedom - and what the next step should be.
Ready to take the next step toward freedom?
Choose the path that fits you best - whether you want to explore your numbers first or talk through your goals.